Real Estate Marketing Tools: 101

mar·ket·ing/ˈmärkitiNG/
Noun: The action or business of promoting and selling products or services.

YouTube

YouTube videos are the latest interactive tools to reach a wide variety of people.  YouTube works as an audio visual tool providing information as well as allowing viewers to get to know you.  YouTube allows you to share your video through all your different outlets (facebook, blogs, websites ect.)

QR Codes A relatively new technology, QR codes provide website access to people on the go, using their Smart Phone.
QR Code Generator allows you to create a free code, linking website or contact information, with ease. Social Networks

Accounts such as Twitter, Facebook, MySpace and Blogspot allow free information sharing. People all over the world utilize social media for business or personal reason on a daily basis. Once information is presented to the public audience on social networking you can connect with intentional traffic (people looking for you) or people who stumble across your business.  Social networking also allows for audience interaction.  Company events or events use a tremendous amount of resources. Your audience is able to personalize their experience with your information and directly connect with you, or provide feedback.

Website A cost effective and convenient way to keep in touch with existing and potential clients.  With multiple avenues (QR codes, search engines or a business card) directing traffic to your website you are able to provide a resource as well as keep people informed.  No need for expensive printing or mailing, websites maximize your marketing investment. Websites eliminate issues of time or space, connecting your information with people on a global scale. Visitors can help themselves to information; anytime, anywhere, and as often as they wish! Example : Mobile Real Estate Services

Bringing Luxury to Toronto

Toronto is finally experiencing new luxury Hotels and Condos in the downtown area.

Many international cities house brands like Trump, Shangri-La and the Ritz-Carlton, and now Toronto can be added to that list.  Toronto, one of the largest cities in North America and the largest city in Canada, will house numerous luxury developments to meet the demand of high end buyers and world travellers. 

Buildings such as 1 Bloor East, bring together high culture and luxury shopping, with its Bloor St and Yonge St location; making the Art Gallery of Ontario, Toronto Reference Library and the Royal Ontario Museum all just a short walk away.

Other developments just outside of the downtown core bring luxury to the suburbs.  Developments such as Uptown Markham  incorporate high end amenities with natural green space.

The new and proposed buildings provide ready made luxury and variety to the housing market in Toronto.

Do You Need A Realtor?

YES!
If you want to save time, get the best price and avoid any type of hassle, you should really look into hiring a Real Estate Agent. An experienced agent will be able to assist you by narrowing down your available choices and negotiating for the best possible deal.  A Realtor will also have access to a network of other Realtors and Property Owners!

Different Ways to Buy Condos

Option 1: Buy from Plans

• Use a Realtor to guide you through the process.
• You’re buying from the Builder, not from an individual
• First-time home buyers NOT in effect
• Downpayments up to 25%
• Occupancy fees in effect
• Closing costs in effect
• Longest wait, yet most appreciation (in an uprising market)
• Option to Assign/Flip you contract

Option 2: Buy a Contract Assignment / Under Construction

• Use a Realtor to guide you through the process.
• You’re buying from an individual, not from the Builder
• First-time home buyers NOT in effect
• Downpayments are previous buyer’s + markup (highest)
• Occupancy fees in effect - check for limitations
• Closing costs in effect - check built-in caps
• Move in Now or very soon

Option 3: Buy from Individual / Re-sale / Exisiting Building

• Use a Realtor to guide you through the process.
• You’re buying from an individual, not from the Builder
• First-time home buyers in effect
• Lowest downpayments - in accordance with your lender
• No Occupancy fees
• No original Closing costs (was paid by former owner)
• Move-in now